Tell Stories That Matter. Make A Difference.
This course focuses on specific marketing and communications strategy using storytelling principles to help you reach your audience in less time. Participants will learn how to utilize better persuasive skills and how to present data and statistics in an effective narrative.
OBJECTIVES
At the end of this course, you will be able to present your marketing plans and communicate your message to a global audience by appealing to their emotions and interests through:
1. Case studies
2. Experiential learning methods, e.g. brainstorming activities and exercises
3. Understanding of the storytelling principles and how to implement them
4. Understanding the importance of flow in your narrative
5. Ability to choose the right details and statistics to appeal to your audience
HOW IT WORKS
The course is divided into 4 sessions (weekly) for a total of 4 weeks. The duration of each session is approximately 3 hours.
WHO SHOULD TAKE THIS COURSE?
This course is perfect for professionals (mid-level and up) in the marketing and communications division, as well as internal and external communications department.
OUR INSTRUCTORS
The Jakarta Post has selected a team of expert writers and editors to lead this course, from whom you will learn about the effectiveness of stories and how to implement its principles into your marketing and communications practice.
DISCOUNTS & PAYMENT PLANS
We offer 10% discount for all students (ID required) and specific payment plans for individuals and organizations which enroll three or more participants in the same course.